The two local Business Improvement Districts (BIDs), Lancaster and Morecambe, have collaborated with Dave Guest (ex-BBC North West reporter) to produce a short, promotional video for Lancaster and Morecambe titled Time and Tide.
The video extols the virtue of spending time in both Lancaster and Morecambe and highlights the many things that are available for both visitors and residents alike to see and do. ‘Time’ refers to the deep historical roots the area has and ‘Tide’ refers to Morecambe Bay. It perfectly encapsulates our local offering which many believe is unique in the United Kingdom.
In the video Dave explores the local area and highlights the many things for people to do. In it he explains the Lancaster City Council Rover parking ticket which was introduced last year. A Rover ticket is valid for 24 hours from purchase and is transferable between many car parks in Morecambe and Lancaster meaning the visitor can spend half a day in each place without buying extra parking tickets.
Ruth Wilkinson, Chair of Morecambe BID, commented: “Collaborating with Lancaster BID on this project has been great; we work closely behind the scenes on many projects, so to be able to showcase our partnership for the benefit of both Morecambe and Lancaster has been really enjoyable. There is so much to do in both our towns, that one video couldn’t capture it all, so there may be a part two in months to come. In the meantime, we hope this video gives local residents and visitors alike, a reminder as to why Lancaster and Morecambe are the perfect choice for a day break and a holiday.”
Sarah Harrison, added: “ It’s really great for Lancaster and Morecambe BID to work together to showcase what this amazing district has to offer. We believe the video pitches the balance perfectly and highlights the unique selling points of the area. It is hoped that the video will stimulate the staycation market right now, but the way the video has been done means it can be used all year round”
Of course, with the coming of Eden Project North, people will have a compelling reason to visit North Lancashire but the area already has many compelling reasons to visit and stay to sample the many delights.
Both BIDs will now get behind a well-funded advertising campaign on social media to ensure the video gets a wide as possible viewing platform. The BIDs would like to thank all businesses and individuals who took part, partner Stagecoach for their continuing support and The Consult Centre for donating their time in helping to promote the video.
Businesses and individuals are welcome to download it to help promote the area – download the link here